Meet Travis
Travis grew up in a blue collar family, where he learned firsthand the value of hard work and the importance of a dollar. Unfortunately, finances were rarely discussed at home or taught in school. Early on, he realized that financial planning should be straightforward and accessible, but too often it is anything but.
Over the years, he saw many people struggling with financial decisions, leaving them feeling uncertain about their future. The complexity of the financial services industry often made things worse, creating confusion instead of confidence.
With nearly two decades of financial experience, a Master’s in Financial Planning, and the distinction of being a Certified Financial Planner®, Travis is dedicated to challenging the shortcomings of the traditional financial industry. He believes financial advice should be built around people, not products. By focusing on what truly works for clients, he helps them gain confidence, clarity, and control over their financial future.
When Travis is not working to serve his clients, he enjoys spending time outdoors with his family, staying active, and keeping up with their energetic German Shorthaired Pointer, Sturgill!
Travis Reader, CFP®, MSFS
Y’all should meet.
Travis is based in Louisville, Kentucky, and accepts in-person client meetings by appointment in both Louisville and Birmingham, Alabama. He also works virtually with clients nationwide.
As part of Illuminate’s Financial Projects team, Travis specializes in one-time financial planning engagements, helping clients tackle specific goals like stock option analysis, retirement readiness, or major life transitions.
Many of his project clients choose to continue working with him through ongoing management, drawn to his practical guidance and collaborative approach.