About us


Eddie Arraya

Chief Operating officer

Eddie joined the Illuminate family in November of 2020 bringing a wealth of diverse experience to help in the management of our firm’s operations. Prior to joining Illuminate, he spent years working in government, management and sales positions. Eddie’s daily motivation is being able to connect with the life story of others and providing caring service that helps people know they are valued.

In addition to his daily role in managing operations, Eddie is also currently being mentored by Ben Hockema in all the complexities of the financial planning industry and is planning to be eligible to take the CERTIFIED FINANCIAL PLANNER certification exam in 2022. A long-term goal for Eddie will be to open and manage multiple offices in Florida while growing a team of advisors that ultimately help clients transition from financial uncertainty to calming clarity.

When not working in the day-to-day management of Illuminate, you are likely to find Eddie spending time with his wife and three kids, exercising or reading.

What I’m Currently Reading, Listening to and Learning:

"The Intelligent Investor: The Definitive Book on Value Investing", "Endurance:Shackleton's Incredible Voyage", "The Effective Executive"

MacroVoices Ep.254 - Luke Gromen: The FED Faces No Easy Choices. Business Made Simple, Ep. 16 Rory Vaden - 5 Revolutionary Strategies The Will Maximize Yout Time. At The Table with Patrick Lencioni, Ep. 72 - Slowing Down to Go Fast.

Currently studying for Florida Series 65 - Uniform Investment Adviser Law Exam

Contact Us

We understand that each client has their own way they like to meet. Some prefer regular in-person meetings, while others are happy with Virtual meeting via Zoom or Phone meetings. We are happy to meet you the way you would like.